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On behalf of Marvel, editor Tom Breevort explains why the company hasn’t had more collaborations with properties like The X-Files and Indiana Jones. In 2009, the Walt Disney Company bought Marvel Entertainment, acquiring all of its characters. Under the same umbrella, Disney owns the rights to franchises like The X-Files, Indiana Jones, and Buffy, which have had comic series, but not in collaboration with Marvel.
In his latest Substack post, Tom Breevort explains why Marvel doesn’t have a series for properties that Disney nevertheless owns, like the aforementioned X-Files and Indiana Jones. The Marvel editor explains it best by saying“it’s a complicated thing.” In response to a fan question, he elaborates further by saying the following:
James Rhodes: Tom, how does Marvel decide which licensed products to promote. Disney has the rights to Indiana Jones, Buffy, and X-Files which have all had comics series in the past. Indiana Jones is the most wanted Marvel omnibus in this year’s poll. Does general fan interest drive what series are made or is it a push based on what IP Disney want to promote for upcoming movies/shows?
Brevoort: It’s a complicated thing, James, but it essentially boils down to what properties we think we can do well with and make a profit with in comic book publishing, and which properties we’re successfully able to make a deal to license and adapt. Even if Marvel wanted to do Indiana Jones or Buffy or whatever, we aren’t the only ones who have to be on board both with the idea in general and the specifics of what we might want to do. So you need to have all of the stakeholders’ interests align.
Simply put, Breevort asserts that the business side of things complicates matters. Creating a series for one of the many properties under the Disney umbrella has more to do with whether it’s feasible financially and business-wise for Marvel to do, than if Marvel wants to do it.
Story developing…
Source: Substack
The X-Files
The X-Files
“}]] Why hasn’t Marvel had more Disney crossovers? Read More