[#item_full_content] Disney shocked the world on August 31, 2009, by striking a $4.24 billion agreement to take over Marvel Entertainment. Absorbing that legendary comics catalog was a high-stakes play to expand its holdings, and the move ultimately rewrote the rules of movies, television, and mainstream culture. Almost seventeen years on, the consequences remain unmistakable: Marvel’s heroes 
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17 Years Ago Today Disney Bought Marvel Entertainment: A Look Back at The Moment Disney Changed Everything
ByMarvelComicBooks.com
August 30, 2026