The Marvel Cinematic Universe has been batting below average for a few years now, especially when it comes to films. A recent Loki Season 2 finale proved they still have what it takes to tell captivating stories and mke fans fall in love with their characters. But ‘The Marvels’ also opened in theatres this weekend and the reactions are a mixed bag between those who likes it, those who hated it, and those who simply didn’t care about it that much. But what mattered were the box office numbers and the results for the first two days are in. It’s safe to say that the future for these characters is not looking as bright as one would think. While they did have some great on-screen chemistry, box office reigns supreme in this industry.
Between Thursday and Friday, ‘The Marvels’ earned only $21 million at the domestic box office. With these first number, the forecast is much worse than previously expected as it is now projected to earn between $47 million and $52 million after the first weekend is over. This is the lowest opening of a Marvel film from the Marvel Cinematic Universe. It’s a new low for Kevin Feige and a reflection of how the current MCU film department is doing. But the success that was Loki Season 2 completely disproves that theory people have been talking about for years. Fans were over the moon with the level of storytelling from the Disney Plus show, it was not only vintage MCU but peak MCU.
For many years, the Superhero fatigue theory has been dominating headlines at the same time box office hasn’t been great for any of these movies. However, the success of products like Loki, The Boys, or Invincible show that this is nothing more than a myth. As long as the story is great well written and produced, studios can keep making films or shows about superheroes and the fans will keep watching them. Moreover, Loki Season 2 didn’t have a single action sequence during the season finale and it is already ranked as one of the most high quality stories in the entire MCU. ‘The Marvels’ clearly lacked that same level of storytelling, hence the dismal results at the box office.