Marvel Comics Are Booming Right Now, And All It Took Was an Unexpected Game to Step In

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Marvel Comics has experienced an unprecedented surge in comic book sales that has been raking in additional Marvel enthusiasts into the comic community, and it’s all thanks to the popularity of the free-to-play, third-person shooter game, Marvel Rivals. From epic superhero skins to exciting comic book references and inspiration, Marvel Rivals succeeded in bringing comics to the masses where the MCU has recently faltered.

Marvel Rivals has given fans the thrilling experience and new content that other comic-based media have been missing for years, as the game not only offers players consistent coveted content, it also uses the existing IP in a unique way that gets fans interested in Marvel Comics.

The game implements waves of playable comic book superheroes like The Fantastic Four and goes even further to expand upon Marvel lore with skins and stories based on the comics. Marvel has finally found the perfect gateway to introduce new fans to its comics, superseding the Marvel Cinematic Universe.

Marvel Rivals Creates A Surprising Wave Of New Comic Fans, Accomplishing Exactly What the MCU Tried To Achieve

Marvel Rivals – Released December 6, 2024, Developed By NetEase Games & Marvel Entertainment

Marvel Rivals doesn’t just appeal to comic book fans, but also to the average gamer, creating an incredible synergy that transcends games and comics, and results in many new fans curious about the comics these fascinating characters come from. The game has an unparalleled amount of playable Marvel characters and a consistently growing roster, with each superhero and villain feeling unique and interesting. As the Marvel Cinematic Universe struggles to revive the same superhero movie magic while battling the monotony of previous projects, Marvel Rivals goes all out to improve beloved characters and revitalize niche ones.

The game elevates Marvel characters to their full potential, giving well-known characters, such as Thor and Doctor Strange, the recognition they deserve while also shining a light on less-discussed characters like Squirrel Girl and Jeff the Land Shark. The many skins also provide the chance to intertwine various comics into the game, such as from the Ultimate Universe’s Reed Richards’ Maker skin and Invisible Woman’s Malice persona seen in Fantastic Four #280 by John Byrne. Marvel Rivals showcases the best possible version of beloved comic characters, building tangible discourse and excitement with fans seeking more.

Marvel Creates a Game That Promotes Both Classic Stories & New Content, Giving Comic Characters The Recognition They Deserve

There Is Potential To Expand Marvel Rivals Content Into Comics & Vice Versa

Marvel heroes have never looked better, with designs that take inspiration from the comics and original character skins that are just asking to get a comic book adaptation, Venom’s Snow Sybiote skin and Adam Warlock’s Blood Soul skin being great standouts. The MCU and Marvel Comics have had a semi-lackluster coexistence despite both media having remarkable successes, whereas Marvel Rivals has shown to be the perfect companion to the comics. As Marvel Rivals has been on the incline, skyrocketing in popularity, its groundbreaking creativity delivers new fans an exhilarating introduction into the incredibly vast world of Marvel Comics.

“}]] Marvel Rivals causes a major boost in comic sales.  Read More