It’s Official: Marvel Rivals Is Ready to Give Out Free Codes With Its Hit Comic

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Marvel Rivals is giving out free digital codes for in-game content to fans who purchase Marvel Rivals #1, the new tie-in comic series – another shrewd move, as the publisher continues to work to create synergy between its comics and the massively popular game. With the breakout success of Rivals, Marvel Comics has every incentive to produce as many tie-ins as possible, while interest in the game is at its peak.

As reported by ComicBasics.com, Marvel Rivals #1 – written by Paul Allor, with art by Luca Claretti – will include a code which can be redeemed in-game for a new spray for Jeff The Land shark called ‘Unlimited Appetite.’

This creative incentive rewards fans of the game for seeking out the Marvel Rivals comic series, while at the same time, it offers a perfect great for readers who happen to start with the comic first, which will hopefully lead many of them to try out the game.

Marvel Announces A Free Digital Code With Purchase Of Its Upcoming “Rivals” Tie-In Comic’s Physical Release

Marvel Rivals #1 – Written by Paul Allor; Art Luca Claretti; Jeff the Land Shark Code Available With Purchase

Marvel Rivals #1 is set in Tokyo 2099 – one of the playable maps in-game. Promotions like this newly-announced Jeff the Landshark tie-in code could be a major win for the game. Unlike other superhero games, many Rivals characters come from specific storylines, which more casual fans are unfamiliar with; just one example is the decision to feature Lin Lie as Iron Fist over the mainstream pick, Danny Rand. The game also includes alternate skins deeply rooted in comic lore, such as Mr. Fantastic’s “the Maker” variant, drawing from one of Marvel’s most fascinating takes on Reed Richards.

The dedication to comic authenticity makes Marvel Rivals feel like a natural extension of the Marvel Universe rather than just another superhero game. The strategy of expanding a game’s universe through comics has worked incredibly well in the past; DC’s Injustice series, which built upon the lore of the hit fighting game, was so well-received that it nearly influenced the direction of the DC Cinematic Universe. If Marvel Rivals’tie-in comic resonates with readers similarly, it could further solidify the game’s presence within Marvel’s broader storytelling landscape.

Marvel Is Right To Capitalize On The Success Of “Marvel Rivals,” & Fans Are Being Rewarded In The Process

A Perfect Multi-Platform Experience

Offering in-game rewards to comic readers seems an exciting incentive for players to engage with the story. Creating a narrative for the endless civil war between these iconic characters adds depth to the game’s endless matchmaking. Crossovers like this strengthen the Marvel Rivals brand and create a bridge between gamers and comic book fans, ensuring that both audiences benefit from the expanded lore. With a good story, beautiful art, deep-cut character picks, and in-game rewards for readers, this could easily be a game-changer for Marvel fans.

Comic collectors, old and new alike, will also be excited to hear aboutthe stunning variant covers from top artists like Peach Momoko and Federico Sabbatinishipping with the issue. This emphasizes that Marvel Rivals #1 is more than just a throwaway, it is a companion to the game that Marvel Comics is willing to invest time, effort, and energy into. The remarkable success of Rivals makes this a natural conclusion for the publisher to reach, and for fans, it seems like just the beginning of an exciting epoch of comic and video game content under the Marvel Rivals brand.

Source: ComicBasics.com

Marvel Rivals #1 will be available April 2, 2025 from Marvel Comics.

“}]] Marvel Rivals #1’s Jeff the Land Shark incentive.  Read More