[#item_full_content] In his weekly column, Scott Thorne, owner of Castle Perilous Games & Books, discusses two recent promotions from Marvel Comics and Games Workshop that highlight the importance of clear wording and communication. Thorne analyzes the confusing language in Marvel’s offer for the first issue of Spectacular Spider-Man: Brand New Day, as well as the lack of details provided by Games Workshop about the upcoming Warhammer 40,000: Armageddon edition, which is causing budgeting challenges for retailers. 
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Wording Matters: Marvel and Games Workshop Promotions Raise Concerns
ByMarvelComicBooks.com
April 13, 2026